Mini Brand Guidelines, containing the folowing pages:
Implementation & Ideas for Growth
What do you get exactly?
brand personality exercise we chat through who you are as a person and how this aligns with your business – you are your business and shows authenticity when combined with your brand, gone are the days when you can have a business face and a personal face, with social media, everyone can see who you are as a person and as a business and if the two aren’t in alignment then you could give the impression of a dishonest business which would ruin your reputation
brand review we’ll then go through your current brand; are you showing your brand personality in your brand? There are a few very simple ways of doing this; we list what’s working - you’ve probably had your logo for a while now, is there a way we could reinvigorate new life into it? Would it benefit from an brand evolution or make slight changes how your logo/business is shown to benefit your reputation and engender trust and loyalty from your customers (current, past and future customers)
mini brand document after these two exercises, we’ll present you with a document that shows your brand clearly, if it needs to be evolved or changed completely, these suggestions will be here, in this document along with some vital information to grow your business, the document will contain the following:
brand personality the results of the exercise will be listed here to remind you and your employees, if you have them, ‘who’ your brand is, stick it on your wall to serve as a constant reminder
inspiration board as part of our discussion, it’ll be great to see what goal you would like to achieve and display this and other inspirational and aspirational images and phrases to serve as a, well, inspiration!
font selection we will analyse your logo, specifically the typeface used, what impression does that font give of your business, is it the right one? What’s right about it and what are the possible negatives, real or perceived and how can you counteract those negatives in other ways?
colour selection this works the same way, are the colours you’re using giving the intended impression, are other businesses in your same field using similar colours? It’s not a bad idea to break the mould but is it broken in the right way? All of this will be listed for you
competitors this is useful in order to see what other local businesses are doing right and doing not so right - you can take inspiration from their good practices and highlight what you’re doing that they’re not (without saying it like that, we don’t compare our businesses publicly, we just use it internally to compete ethically). We will also list bigger brands, sometimes not in the same field but they’re successful in their own right and their ethics are in alignment with yours, we can take inspiration from that and implementing some of their practices will then apply an air of familiarity to your own business because your customers have already seen that in the bigger brand, make sense? I hope so
market positioning there are a few ‘places’ where your product or service would fit, this includes, cost, perception of quality and if you were on a shelf, where would you be placed? This is where your competitors would come in and you can see if your price category matches your market perception
implementations & ideas for growth this would be a summary of information and suggestions on how to improve and market your business