top of page

CASE STUDY

Client: The White Horse Inn, Suffolk

​

Challenge: The brand no longer reflected the high quality of their food and service and had not been updated for some time. We worked to realign the brand with its true personality and the exceptional standards it represents.

​

Transformation / The Result: We updated the logo, simplifying the design, and established a brand colour palette and font selection to form the foundation of the brand identity. In addition to refreshing the overall branding, we extended these updates to the website, ensuring a cohesive and consistent look across all platforms.

Click to view website

The Whitehorse Inn, Suffolk brand refresh:

The updated logo with the words 'The White Horse Inn Suffolk' stacked in 3 lines. The colour is a darker olive shade
The updated logo with the words 'The White Horse Inn Suffolk' stacked in 3 lines. The colour is a light grey, suitable on dark backgrounds
Original logo - a sketch of a horses head within a white box. The words 'The White Horse Inn' above and 'Free House with Rooms' below. It is all housed within a light grey box

Original logo

Simplified logo in green & grey

Business card redesign

The original logo was highly intricate, making it difficult to reproduce accurately and unsuitable for use as a clear identity online. While we retained much of the original typeface, we refined it for a cleaner look, updated the colour palette to convey a more sophisticated feel, and added the word 'Suffolk'. This addition aligns with their web address and helps distinguish them from competitors.

bottom of page