whitehorse inn-Suffolk

BRANDING / DESIGN |

THE WHITEHORSE INN – SUFFOLK

We tidied up the logo, simplified it and decided on two brand colours and typefaces that would form part of the identity. As part of the brand refresh exercise, we also updated their website to form a cohesive, fresh and modern brand that matched the quality of food, service and accommodation.

Four menus on display on a bar counter. Blurred faded lights in the background

ORIGINAL LOGO

UPDATED LOGO

Primary logo

Secondary logo (mainly for dark backgrounds)

The original logo was very intricate in nature and didn't lend itself for accurate reproduction or as a suitable identity on social media. We didn't change the typeface too much from the original, just tightened it up, evolved the colour to be more sophisticated and added the work Suffolk to be consisted with the web address and help them to be more memorable from their competitors.

TABLE TALKERS & OTHER PRINTED MATERIAL

2020 New Years Table Talker – Front

Front

Reverse

DL card to appear in a stand on tables advertising the annual New Years Eve party. For this particular design we used the Beatles, Yellow Submarine as a touch of inspiration, visually indicating the music, dancing and eating experience customers can expect at the evening.

The design was then carried through on the event tickets for brand continuity.

Ticket front

Ticket reverse

Front

Reverse

2024 New Years Table Talker – Front

Table talker with weekend promotions on the front and a new cocktail drinks menu on the reverse

Promotion Table Talker

Front

Cocktail drinks menu with description and prices

Reverse

The priority is to slowly but surely update all printed items with the refreshed branding so that all customer-facing communication is consistently branded, accurately representing the quality and price-point of the business for a great customer experience.